Musement in Turin: what it is and how it works

What Musement is

Musement is a platform for booking tickets, guided visits and experiences, founded in Milan by a group of Italian entrepreneurs. After it was acquired by the TUI travel group it became the group’s tours and activities division, under the TUI Musement brand; musement.com is still online alongside tuimusement.com.

Like the other platforms, Musement doesn’t run the visits itself: museums, guides and local operators sell them, while the platform handles booking and payment. It is also widely used by travelers on TUI package holidays who book excursions at their destination.

What you’ll find on Musement in Turin

In Turin the range focuses on the main museums:

• Egyptian Museum: entry tickets, group guided visits with skip-the-line entry, small-group versions and private tours combining the museum with a walk around the center. Some English-language visits keep groups to just a few people.
• Royal Museums and Royal Palace: tickets and guided visits.
• City walking tours, including private ones, and a few excursions outside Turin.

The catalog is smaller than on the major platforms, especially for tastings and Langhe trips. To compare activities see also our page on GetYourGuide; for museums, the one on Tiqets.

How you receive and use the ticket

After paying you receive a voucher or e-ticket by email, also available in your account on the website. Depending on the product, you show it on your phone at the entrance or present it to the guide at the meeting point, where it is exchanged for the museum ticket.

On the activity page always check the meeting point, the language of the visit and whether museum entry is included. The Egyptian Museum uses timed entry, so arrive a few minutes early. Keep your booking number handy too: you will need it for any change or cancellation.

Cancellations, refunds and support

On Musement cancellation rules vary from activity to activity and are shown on the page, below the location and provider details. Many activities are fully refunded if you cancel at least a day before; others apply tiers, for example a full refund up to 72 hours before and 50% up to 24 hours before; some are non-refundable.

You cancel from your booking page: before you confirm, the site shows the rule that applies. Customer support is reached through an online form or by phone, usually from 8am to 10pm Italian time; up-to-date details are in the help center on musement.com.

Musement or the official box office?

Musement can be handy if your trip is already organized with TUI, if you find a small-group Egyptian Museum visit in the language you need, or if you want a private tour that combines the museum and the city.

For basic entry the official channel is usually the better choice: the standard Egyptian Museum ticket costs €18 on the museum’s website, which is also its only official sales channel; at the Royal Museums a full-price ticket is about €15 and under-18s get in free. Opening hours, closing days and discounts are in our guides to the Egyptian Museum and the Royal Museums.

Our relationship with Musement

To be transparent: we have no affiliate agreement with Musement and earn nothing if you book there. The same goes for Viator and Civitatis. We do earn a commission on bookings made on Tiqets, GetYourGuide and Headout through our links, at no extra cost to the traveler.

The button on this page leads to Turin activities on GetYourGuide. If you prefer Musement, go directly to musement.com. More detail on our About page.