Turismo Torino: information offices and the Torino+Piemonte Card

Who Turismo Torino e Provincia is

Turismo Torino e Provincia is the tourist board for the city of Turin and its metropolitan area, from the Olympic valleys to the Canavese hills. It runs the website turismotorino.org, with an events calendar, museums, royal residences and itineraries, operates the tourist information offices and a contact centre, and issues the Torino+Piemonte Card, the pass that gives free entry to the main museums.

It is not a travel agency or a booking site: it does not sell tickets for individual museums (these are bought from the museums themselves) and it does not run public transport, which is GTT’s job. It is, however, the go-to source for reliable information on opening hours, events and special openings.

Tourist offices in the city

• Piazza Castello, corner of Via Garibaldi: the main office, with information on museums, royal residences, events, restaurants and historic cafés. This is where you can buy the Torino+Piemonte Card.
• Piazza Carlo Felice, opposite Porta Nuova station: a welcome point run with volunteers, handy when you arrive by train; it gives information but does not sell products.
• Other points in the city and the province, with opening times that vary through the year.

Hours change with the seasons and on public holidays: the central offices are usually open every day during the daytime, but it is worth checking on the website before you go. For questions, call the contact centre on +39 011 535181, open Monday to Saturday and on Sunday mornings, or write to info.torino@turismotorino.org.

The Torino+Piemonte Card at a glance

The Card is personal and digital: after purchase it is on your smartphone. It gives free entry to one adult and one child under 12 at the main museums, castles and royal residences of Turin and Piedmont, and discounts on exhibitions, events and visitor services such as the Mole’s panoramic lift, the Sassi–Superga tramway and sightseeing buses.

• 24 hours: €29.90, with a maximum of three free entries.
• 48 hours: €39.90.
• 72 hours: €45.90.
• 120 hours: €52.90.
• Junior 72 hours (ages 12–17): €18.90.

GTT transport is not included: buses, trams and the metro are paid separately. Many museums, starting with the Egyptian Museum, still ask you to book a time slot. Our Torino+Piemonte Card guide lists the museums included and runs through when it pays off.

How to buy the Card directly

The Card is sold on Turismo Torino’s website, in the section on visitor products, or at the Piazza Castello office. Bought online, it is available straight away in digital form. Before you travel, check the current list of participating museums and the booking rules: some museums change their terms during the year or for major exhibitions.

For Piedmont residents or long stays there is an alternative: the Abbonamento Musei Torino Piemonte, an annual pass issued by a different association, with free entry to hundreds of museums in the region. For a short stay, the Card is usually the simpler choice.

Official channel or booking site?

From Turismo Torino you buy at the official price, get the current list of included museums and a local contact centre that answers in Italian and English. At the Piazza Castello office you can also ask for advice on planning your days.

On a booking site such as Tiqets, the Card may be available alongside other tickets for the city, with the site’s app and customer service. Check that the price matches the duration you need and how the Card is delivered. For how roles are split between official bodies, museums and booking sites, see who sells tickets in Turin.

Practical tips

• Do the maths: the Card pays off if you visit at least three paid museums while it is valid. With one museum a day, single tickets often cost less.
• Watch the closing days: the Royal Museums close on Wednesdays, the Cinema Museum on Tuesdays. Do not waste a Card day on a closed museum.
• Getting around: for buses, trams and the metro see our guide to getting around Turin.
• Up-to-date information: prices and hours on this page are a guide only; Turismo Torino’s website remains the reference.