Juventus Museum and Allianz Stadium Tour: how to visit

What you visit

The Allianz Stadium is Juventus’s own ground on the north-western edge of Turin, and next to it is the Juventus Museum, the club museum. They are two different experiences that are usually combined:

• The museum tells the story of Juventus through trophies, shirts, photographs, multimedia installations and memorabilia from the best-loved players. You explore it at your own pace with an audio guide.
• The stadium tour is led by a guide at set times and takes you into areas normally closed to the public: the dressing rooms, the area where players speak to the press, the tunnel to the pitch, the dugouts and the stands.

It is designed with fans in mind, but it also appeals to anyone curious to see how a modern stadium works behind the scenes.

Tickets and prices

Juventus sells several tickets directly on its own website:

• Juventus Museum & Allianz Stadium Tour: about €30 for adults and about €25 for under-14s; free for children under 5 and visitors with disabilities. It includes the guided stadium tour at your chosen time and museum entry on the same day.
• Museum only: cheaper and handy if you are short of time; on Tiqets it starts at €15.
• Matchday Special Tour: a route designed for match days.
• Exclusive Tour: with a private guide, on request.

For exact prices and availability on your date, see the official Juventus website. To compare with reseller offers, see our page Juventus Museum: tickets and getting there.

Opening times and match days

The museum is open every day, usually from morning to late afternoon, with later closing at weekends; stadium tours leave at set times through the day. It is closed on Christmas Day, with shorter hours on some holidays around the new year.

The fixture list changes everything: on home match days museum hours shift according to kick-off time and the standard tour gives way to special visits. If your trip coincides with a game, check the calendar before buying. Remember that the tour does not get you into the match: tickets to watch a game are a separate product with their own rules.

Getting there

The stadium is at Corso Gaetano Scirea 50, in the north-west of the city, about 8 km from the centre. The metro does not go there: line 1 serves Porta Nuova, Porta Susa and Lingotto, but not the stadium.

• GTT public transport: tram and bus lines from the centre and Porta Susa stop near the stadium; allow 30 to 45 minutes and check the current route on the GTT website. Dedicated shuttles run on match days.
• Sightseeing bus: in the main season the green route of the hop-on hop-off bus stops at the Allianz Stadium.
• Taxi: about 20–30 minutes from the centre, depending on the city’s roads at that hour.
• Car: on non-match days there is parking around the stadium.

To find your way around metro, trams and buses, read our guide to getting around Turin.

Practical tips

• Book the stadium tour online, especially at weekends and in school holidays: group sizes are limited.
• Arrive a little early for your tour time and visit the museum before or after, without rushing.
• Allow at least two hours for the museum and tour, plus the journey to and from the centre.
• Wear comfortable shoes: the tour includes stairs and fairly long stretches on foot.
• Make a half-day of it: the green route of the sightseeing bus lets you combine the stadium with the Reggia di Venaria or the Lavazza Museum, on the same northern side of the city.

Accessibility and families

The museum is step-free and suitable for everyone. The stadium tour, however, involves long walks, ramps and stairs and is not accessible to people who cannot walk: for them Juventus organises a few adapted tours each month, booked by emailing the museum using the contacts on the official website. For children the visit works best if they love football; under-5s go free.

This page is an independent guide and is not affiliated with Juventus or the Allianz Stadium.