Juventus Museum and Allianz Stadium

A museum inside the stadium

The Juventus Museum sits in a building facing the Allianz Stadium, Juventus’s home ground on the north-western edge of Turin, easy to spot from a distance thanks to the huge red-and-white arch that holds up the roof. The route follows the club’s story from its founding by a group of students in the late nineteenth century to the present day: vintage shirts, match balls, photographs, players’ memorabilia and multimedia reconstructions of the most famous games.

The heart of the museum is the Trophy Temple, a circular room displaying the cups won in Italy, Europe and worldwide, recently redesigned with lighting effects and interactive content. There are also installations with holograms of coaches and players and a room devoted to the club’s Hall of Fame. It is built for fans, but it is also an easy way to understand how much football, and Juventus in particular, has shaped the social history of Turin.

Museum or museum + stadium tour: what each ticket includes

Before you buy, it helps to know that there are two different visits.

Museum only

The basic ticket gives self-guided access to the museum during opening hours, with audio guides in Italian, English, French, Spanish and German. The official price starts at about €15 (€12 for under-14s, free under 5). This is the ticket you’ll find on Tiqets from €15: handy to keep on your phone, but it does not include the stadium.

Museum + Allianz Stadium Tour

The combined ticket, sold by Juventus from about €29 online (€30 at the ticket office, €24 for under-14s), adds a guided stadium visit with departures at set times. The route usually takes in the dressing rooms, the players’ tunnel, the dugouts and the pitch-side area, as well as the press zone; at certain times, because of works or events, part of it may be closed. Places are limited, so if it matters to you, book online in advance on the club’s website. There is also an Exclusive Tour with a private guide, requested by email to the museum.

On matchdays

When Juventus play at home, the whole area changes. The museum normally stays open, but its hours follow kick-off: with a 12:30 or 3pm game it closes for a few hours around the match and reopens afterwards; with an evening game the hours are close to normal. The regular stadium tour gives way to the Matchday Tour, a special visit that includes museum entry; on post-match tours the dressing rooms are not guaranteed.

If you only want the museum, pick a day without a game: fewer crowds, empty car parks and more regular public transport. Tickets to watch a match are a different matter and are sold only through Juventus’s official channels, often to members first: this page covers the museum and tours only.

Getting there by GTT bus and tram

The stadium is about 8 km from the centre, in the Vallette district, and the metro does not go there: line 1 runs in a different direction. The simplest option is bus 72, which you catch in the Porta Susa area and which reaches the stadium in about half an hour, depending on the roads. Tram 3 and buses 62 and 75 also serve the Allianz Stadium every day, and on weekdays there is the 72/ variant too. On matchdays GTT runs the 9/ shuttle from the Bernini stop, starting about two hours before the game.

GTT urban tickets are sold at tobacconists and newsstands, in the app, or by tapping a contactless card on board equipped vehicles. If you drive, there are large car parks around the stadium, easy to find on non-match days. For up-to-date times and routes use the journey planner on the GTT website; you’ll find more tips in our guide to getting around Turin.

Practical information

• Hours: Monday to Friday 9:30–18:30, Saturday, Sunday and holidays 9:30–19:30; the ticket office closes an hour earlier. Closed on 25 December, shorter hours over the year-end holidays.
• Time needed: an hour for the museum, up to two with the stadium tour.
• Languages: museum audio guides in five languages; the guided stadium tour is in Italian, with a paid audio guide in other languages.
• Accessibility: the museum is step-free; the stadium tour has ramps and stairs and is not suitable for wheelchair users (the club runs accessible tours twice a month on request).
• Children: free under 5; no pushchairs on the stadium tour.
• Shop: the club’s official store at the stadium sells shirts and souvenirs.

Which ticket to choose and how to plan the day

If you are a fan and have the time, the museum + stadium ticket gives you the most: walking into the dressing room and out through the tunnel towards the pitch is what most visitors remember. If you are mainly interested in the trophies and the history, or you are travelling with someone who isn’t into football, the museum alone is enough and is the easiest to fit in: you can book it on Tiqets from €15.

The Torino+Piemonte Card (from €29.90) only gives a discount at the Juventus Museum: it makes sense if you are also visiting the Egyptian Museum, the Royal Museums or the Palace of Venaria in the same days. On that note, bus 72 continues towards Venaria, so the stadium and the Palace of Venaria Reale pair well in a single day, museum in the morning and palace in the afternoon. Avoid combining the stadium with Lingotto or the Automobile Museum, which are at the opposite end of the city.