Casa Martini, the home of vermouth in Pessione

What Casa Martini is

Martini & Rossi is one of the best-known vermouth houses in the world, and vermouth itself was born in Turin. Since the second half of the nineteenth century the company has produced in Pessione, just outside Chieri, where the plant still stands. Casa Martini is the part open to visitors: a route through the brand’s history, the aromatic plants that give vermouth its character, the production process and Italian cocktail culture.

A visit usually includes the Mondo Martini gallery, with posters, objects and images from the brand’s advertising history, a walk through the production areas and a tasting at the end. It is a well-run brand experience that appeals both to mixology fans and to anyone curious about Piedmont’s industrial history.

Experiences and prices

• Discovery Tour (€20, about 2 hours): the core route through the botanicals, the Mondo Martini gallery and the plant, with a tasting of the products. One of the afternoon departures is in English.
• Privilege Tour (€25, about 2 hours, in Italian): a more in-depth route through history and production, ending with a guided tasting.
• Martini Cocktail Experience (€39, about 2 hours, in Italian and English): after a self-guided visit to the sensory route and the gallery, a hands-on session at the bar with a brand ambassador to make a cocktail.
• Vermouth Class (€39) and group experiences (around €60): learn to balance botanicals to create your own vermouth, or join tastings with food pairings, for private groups only.

These are the prices published on the official website when we checked, and they may change.

Getting there from Turin

Casa Martini is at Piazza Luigi Rossi 2 in Pessione, about 20 km south-east of central Turin. The easiest option is the regional train: direct services run from Torino Porta Susa to Pessione station in about twenty minutes, and the site is then reached on foot. Check the return train times before you set off, so you can pick the most convenient visit slot.

By car it takes about half an hour via the main road or the motorway towards Asti; there is an unattended car park near the entrance. For the city part of the journey, to Porta Susa, see our guide to getting around Turin.

Booking and visitor rules

Visits are booked online on the official Casa Martini website, where you choose the experience, date and time. Booking is essential, as group sizes are limited. Groups of ten or more contact Casa Martini directly using the details on the site.

• Arrive fifteen minutes early for your booked time.
• Closed-toe shoes are required in the production areas.
• Minors may take part with an adult, but without alcohol tastings.
• Accessibility: the spaces are accessible to wheelchair users.
• Cancellation: full refund up to 24 hours before.

Tips and what to pair it with

• Do not drive after the tasting: the train is the sensible choice if you are joining the tastings.
• Combine the visit with Chieri, a small town with an attractive historic centre and a Gothic cathedral, a few minutes from Pessione.
• Round off the vermouth theme in Turin: an aperitivo in the historic cafés of the centre and, at Lingotto, Eataly, which opened in the former plant of another historic vermouth house, Carpano.
• For a wider look at Turin’s food traditions, see our food and wine tours and day trips from Turin.

This page is an independent guide and is not connected with Martini & Rossi.