Viator in Turin: what you’ll find and how it works

What Viator is

Viator is the tours, excursions and experiences platform of the Tripadvisor group. Like its competitors, it doesn’t run the activities itself: guides, agencies and local operators sell them, while Viator handles booking, payment and customer support.

What sets it apart is the link with Tripadvisor: many activities on Tripadvisor pages lead to Viator, and traveler reviews are shared between the two sites. If you already use Tripadvisor to plan your trip, it is often the first platform you come across.

What you’ll find on Viator in Turin

In and around Turin the catalog is wide and leans toward activities with a guide or transport:

• Day trips to the Langhe, often private, with winery visits and tastings of Barolo and other Piedmont wines.
• Juventus Stadium and Juventus Museum, with entry and a guided visit, sometimes with a transfer.
• Hop-on hop-off sightseeing bus for 24 or 48 hours, with stops in the center, at the stadium and at Venaria.
• Palace of Venaria with a private transfer and guided visit.
• Guided visits to the Egyptian Museum and walking tours of the historic center.

Many of these activities are run by the same operators you’ll also find on other platforms. For help choosing an excursion, see our page on day trips from Turin.

Vouchers, cancellations and payment

After booking, the voucher arrives by email and in the Viator app; on the day you show it on your phone to the guide or at the entrance. The voucher also gives the meeting point and the operator’s contact details, so save it offline.

Most activities offer free cancellation up to 24 hours before the start, in local time, with a full refund. Some experiences, for example those tied to events or with fixed-date entry, have stricter rules or are non-refundable; the condition is always shown on the page.

Many activities offer “reserve now, pay later”: you hold your spot and your card is charged only about two days before the date. Customer support is available through the app and the help center on viator.com.

How to choose between similar activities

In Turin you will often find several near-identical versions of the same trip or visit. Before booking, compare:

• what is included: entry tickets, transport, tastings, lunch, or just the guide;
• the language, the type of tour (private or group) and the maximum number of participants;
• the meeting point: in the center, at your hotel or on site;
• recent reviews and the operator’s name, shown on the page.

Be wary of packages that add services you don’t need: for an unguided museum visit, a simple entry ticket is still the cheapest option.

Viator or the official channel?

Viator is useful for activities museums don’t sell: Langhe trips with transport, private tours, stadium visits with a transfer. Paying later and free cancellation give you flexibility if your plans might change.

For museum entry the official channel is almost always better value: the standard Egyptian Museum ticket costs €18 on the museum’s website, and under-18s get into the Royal Museums free. Discounts, free entry and the Abbonamento Musei pass only work at the official box office. Opening hours and prices are in our guides to the Egyptian Museum and the Palace of Venaria.

Our relationship with Viator

To be transparent: we have no affiliate agreement with Viator and earn nothing if you book there. The same goes for Musement and Civitatis. We do earn a commission on bookings made on Tiqets, GetYourGuide and Headout through our links, at no extra cost to the traveler.

The button on this page leads to Turin activities on GetYourGuide. If you prefer Viator, go directly to viator.com. More detail on our About page.